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Blog

January 28, 2016

In business, the space between sales and marketing is often filled with empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover client needs and unreceptive to much-needed advice. On the other side, sales “professionals” rail against their marketing counterparts, calling them naive, unaccountable, myth-promoters, who should just shut up and do jobs: to generate leads.

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News

January 31, 2016 - MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services event, Iron Marketer, in New York City, on February 18...

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Branding and Marketing Services that Affect Change

Since our inception, MarketPoint has remained true to its mission: to provide honest, insightful and effective branding and marketing services for business-to-business, education, and non-profit organizations. From organizational rebranding to outsourced CMO, from product launches to market research, MarketPoint helps organizations better understand and navigate their markets, define and articulate their messaging, and achieve their missions.

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How We Work

From corporate branding to product messaging, from communications audits to comprehensive marketing plans, from product launches to sales integration, our work stands apart.
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Who We Work With

Our clients come primarily from the business-to-business, education, and non-profit sectors. We do not work with CPG brands. 
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