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Blog

September 8, 2014

To new marketers, sticky is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Sticky goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers. But what makes clients sticky?

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News

March 6, 2014 - Michael Zimmerman, Senior Marketing Strategist at Baltimore-based consulting firm MarketPoint LLC, has been appointed to the Board of XPX Maryland, a local chapter of XPX Global, a community of trusted advisors to privately-held businesses and their owners. XPX Maryland helps Maryland business owners build value in their organizations through sound and proven business practices, regardless of their intent to hold or transition their companies...

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Branding and Marketing Services that Affect Change

Since our inception, MarketPoint has remained true to its mission: to provide honest, insightful and effective branding and marketing services for business-to-business, education, and non-profit organizations. From organizational rebranding to outsourced CMO, from product launches to market research, MarketPoint helps organizations better understand and navigate their markets and achieve their missions more efficiently.

We are change agents, specializing in helping organizations move forward.
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How We Work

From corporate branding to product messaging, from communications audits to comprehensive marketing plans, from product launches to sales integration, our work stands apart.
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Who We Work With

Our clients come primarily from the business-to-business, education, and non-profit sectors. We do not work with CPG brands. 
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