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Blog

September 8, 2014

To new marketers, sticky is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Sticky goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers. But what makes clients sticky?

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News

October 27, 2014 - Laura Pasternak, Principal and Chief Brand Strategist was featured in the October 27 edition of BizJournals.com...

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Branding and Marketing Services that Affect Change

Since our inception, MarketPoint has remained true to its mission: to provide honest, insightful and effective branding and marketing services for business-to-business, education, and non-profit organizations. From organizational rebranding to outsourced CMO, from product launches to market research, MarketPoint helps organizations better understand and navigate their markets and achieve their missions more efficiently.

We are change agents, specializing in helping organizations move forward.
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How We Work

From corporate branding to product messaging, from communications audits to comprehensive marketing plans, from product launches to sales integration, our work stands apart.
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Who We Work With

Our clients come primarily from the business-to-business, education, and non-profit sectors. We do not work with CPG brands. 
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